My Lawn was founded in March 2025 with a simple mission: bring integrity and excellence back to lawn care. From day one, our team committed to treating every lawn as if it were our own, earning our clients’ confidence through reliability and quality service. We built our company on three core principles:

• Trustworthiness – We do what we say we’ll do, showing up on time and keeping our promises to customers. This honesty helped us quickly earn a reputation our neighbors could count on.
   
• Consistent Results – We deliver the same high quality at every visit, week after week, month after month, so homeowners know they can rely on a beautiful lawn all year. Every yard we service gets meticulous care and attention to detail, every single time.
   
• Going the Extra Mile – Lawn care isn’t just a job to us, it’s a passion. Whether it’s an extra trim around the garden bed or a follow-up call after service, we always strive to exceed expectations and show we truly care about each property and customer.
   

By following these principles, My Lawn steadily grew through word of mouth. Clients learned that we weren’t just “mowing the lawn” – we don’t just cut grass; we restore properties to their fullest potential. This trust and dedication became the foundation for our growth and remains the bedrock of our business today.

As our company grew, we embraced a neighborhood-by-neighborhood growth strategy. In the lawn care world, this concept of focusing our service area is known as route density – and it’s been key to our success. By concentrating our routes in the same communities, our crews spend less time driving and more time caring for lawns, which means faster service and greater efficiency for everyone. Neighbors often see our truck at the house next door and know they can expect the same consistent results for their yard. This close-knit route approach not only boosts our profitability (less travel time means lower costs) but also increases customer satisfaction through convenience and familiarity. When your lawn care team is just down the street, it’s easy for us to be responsive to service calls and maintain a high level of quality across all the yards in your area. We’ve learned that building our company one neighborhood at a time creates stronger community relationships and a reputation that spreads organically from lawn to lawn.

From the beginning, we knew our purpose had to go beyond just making lawns look good – it had to do good as well. At the heart of My Lawn is a commitment to restoration in every sense of the word. Yes, we restore lawns by bringing properties back to life and boosting curb appeal, but we also strive to restore people. That’s why our mission is anchored in giving back to those who gave so much for our country: we actively recruit and employ homeless veterans, helping them find stable jobs and, ultimately, stable housing. We believe that for the tens of thousands of U.S. veterans who experience homelessness on any given night, a steady job and supportive team can be life-changing. My Lawn provides that opportunity – a chance for veterans to transition into a new career, learn valuable skills, and be part of a community that respects and values them. Each veteran we hire isn’t just an employee; they’re a part of our family and our purpose. This focus on veteran employment isn’t a side project or a PR angle – it’s at the core of why we exist. Every beautiful lawn we create is also creating opportunity and hope for someone who served our nation, reinforcing our belief that restoring landscapes and restoring lives can go hand in hand.

We’ll be the first to admit: My Lawn is not the right choice for everyone – and that’s by design. We are not a one-time “mow-and-go” crew or a cut-rate service for those shopping for the lowest price. Instead, we position ourselves as a premium lawn care partner for homeowners who value long-term quality and reliability. If someone is just looking for the cheapest quick cut, we respectfully encourage them to seek another solution, because our focus is on lasting relationships and sustained results. Our clients understand that true lawn care is an ongoing commitment, not a one-off transaction. By working with customers who share our long-term outlook, we’re able to deliver exceptional results and proactive care that keep their properties looking their best season after season. This approach means we devote our energy to clients who are as serious about their lawns as we are – and in return, those clients get the full benefit of a team that’s dedicated to their property’s year-round beauty.

We are laser-focused on serving homeowners who see their lawn as an investment – an extension of their home’s value and curb appeal. For our clients, a well-maintained lawn isn’t just about having the greenest grass on the block (though that’s a nice perk); it’s about protecting and enhancing the long-term value of their property. We understand that your home is likely your biggest investment, and its exterior appearance plays a huge role in curb appeal and market value. By delivering meticulous care and expert guidance, we help ensure that the first impression of your home – the lawn and landscape – reflects the pride you take in your property. Our services are all about maintaining and improving that investment: from regular mowing and edging to specialized treatments, everything we do is geared toward keeping your lawn healthy, lush, and adding value to your home over time. In short, we partner with homeowners who want to proactively care for their yards so they can enjoy a beautiful home now and see that value grow in the future. We’re proud to restore each property’s curb appeal and keep it looking its best, because when your lawn thrives, your home does too.

Our ambitions don’t stop at being a great local lawn care company. In fact, our long-term vision is to become one of the largest lawn care companies in the country, all while staying true to our values. This goal isn’t about ego or chasing numbers – it’s about multiplying our impact and bringing our mission to more communities nationwide. Every new neighborhood and city we expand into means more lawns revived, more homeowners served, and more veterans given meaningful employment. We plan to achieve this growth the same way we started: through trust, quality, and community-focused service delivered one neighborhood at a time. Yes, we are confident and ambitious – we talk openly about aiming high – but we never want to lose the heart of what makes My Lawn special. Even as we scale up, we remain mission-driven and grounded. Our brand of premium service, community investment, and veteran-focused employment can set a new standard in our industry, and we’re determined to lead by example. We know reaching the top tier of lawn care companies will take years of hard work, relentless dedication, and a refusal to cut corners. But we also know why we’re doing it: to create a successful business that changes lives and landscapes for the better.

Purpose and Ambition, Together: As we continue to grow, we keep our founding purpose front and center. My Lawn is proof that a company can strive for big success without sacrificing the values that started it all. We are confident in our path, because it’s paved with both ambition and heart. Our story is still being written, but every chapter comes back to the same theme – making things better. Better lawns, better communities, and better opportunities for those who have served. We’re excited about the road ahead and invite our customers to be part of this journey. Together, we’ll keep transforming homes and helping heroes, one lawn, one neighborhood, one veteran at a time.